Stand Tall & Own It

Just Be You: Survivor’s Liz Wilcox on Building an Authentic Business and Leading with Confidence

Andrea Johnson

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In this episode, I’m joined by Liz Wilcox, an Email Marketing Strategist, Keynote Speaker, and Survivor 46 final four! Known as the Fresh Princess of Email Marketing, Liz built a six-figure business by teaching small business owners how to build authentic online relationships and make real money with emails—using her simple Email Staircase framework.

We also talk about her journey from business success to Survivor, where her authenticity and confidence helped her reach the final four. Liz’s story is a powerful example of how staying true to yourself can transform both your business and your leadership.

Key Takeaways:

  • Liz’s journey from building a six-figure email marketing business to competing on Survivor
  • Why authenticity is the key to building meaningful online relationships
  • How to lead with confidence and create a business that reflects who you are


Tune in to this inspiring conversation with Liz Wilcox to learn how embracing your unique self can fuel business growth and leadership success.

Mentioned in this Episode:
Liz Wilcox Website
Liz’ Freebie
Liz’s Membership
Core Values Exercise

Check us out on YouTube:
https://youtu.be/AudtRr70WnA

For a deeper discussion, DM me @theintentionaloptimist (IG or LI) or email me at andrea@theintentionaloptimist.com.

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